ARTICLE
Local SEO Basics Every Agency Should Know
The fundamentals of local SEO that every agency needs to master. NAP consistency, Google Business Profile, local schema, and citation building.
Mar 28, 20264 min read
Local SEO is how most small businesses get found
If your agency serves local businesses — dentists, law firms, plumbers, restaurants — then local SEO isn't optional. It's the primary way their customers find them.
When someone searches "dentist near me" or "plumber in Austin," Google serves three types of results: the map pack (3 local listings), organic results, and ads. The map pack gets 42% of clicks. Your clients need to be there.
The four pillars of local SEO
1. Google Business Profile (GBP)
Google Business Profile is the single most important local ranking factor. A fully optimized GBP listing is worth more than any on-page SEO work for local queries.
The essentials:
- Claim and verify the listing (if the client hasn't already)
- Complete every field: hours, services, categories, description, photos
Keep reading
Recon vs Lighthouse: When to Use Each
Honest comparison of Recon and Google Lighthouse for agency workflows—what each tool does well, where they overlap, and why the answer is usually both.
Audit-to-Proposal Templates That Close
Turn SEO audit findings into proposals that convert: problem-impact-scope-price structure, severity framing, package anchoring, and follow-up cadence.
How to Price White-Label Audits for Profit
Cost basis, tier design, margin math, and the race-to-the-bottom traps that kill white-label audit revenue for SEO agencies.
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