Website Audits for Restaurants & Food Service

Restaurant websites have one job: get people through the door (or to the online ordering page). Yet the average restaurant site fails at the basics. Menus are uploaded as PDFs that Google can't read. Hours are buried three clicks deep. The mobile experience — where 75% of "restaurant near me" searches happen — is an afterthought.

The most critical issue is structured data. Restaurants with proper Restaurant schema (hours, menu, price range, cuisine type, address) get rich results in Google Search — those eye-catching cards with star ratings, hours, and a "Reserve" button. Without schema, you're a plain blue link competing against restaurants that have it.

Page speed matters more for restaurants than almost any other vertical. A hungry person searching on their phone has zero patience. If your menu takes 4 seconds to load, they've already tapped the next result. The fix is usually simple: convert the PDF menu to HTML, compress the food photography, and enable browser caching.

For agencies, restaurants are volume clients. Every city has hundreds of restaurants, most with terrible websites. The pitch is straightforward: "Google can't read your menu, your hours aren't showing in search, and your site takes 5 seconds to load. We can fix all three in a week."