Website Audits for Law Firms & Legal Practices

Legal services is one of the most competitive verticals in local search. A single click on "personal injury lawyer" can cost $100+ in Google Ads. That makes organic SEO — and the website quality behind it — worth its weight in gold. Yet most law firm websites are surprisingly poor performers.

Law firms tend to over-invest in content and under-invest in technical foundations. They'll have 50 practice area pages but no structured data, no canonical URLs (causing duplicate content issues), and security headers from 2018. Their sites look professional on the surface but score poorly on every technical metric that Google actually measures.

The biggest missed opportunity is schema markup. Law firms with proper LocalBusiness + Attorney schema see their knowledge panel and map pack presence improve dramatically. Add FAQ schema to practice area pages and you can capture featured snippets that would otherwise cost $100+ per click.

For agencies, law firms are high-value clients with long retention. A comprehensive audit showing that their $50,000 website is invisible to Google because of technical issues is the most compelling sales pitch you can make.