PILLAR
Every Recon post in the Technical SEO pillar.
6 posts
How canonical tags fix duplicate content from URL parameters, trailing slashes, pagination, and syndication—without breaking your site.
7 min read
Internal vs external broken links, soft 404s, crawl budget and link equity costs, and the fix hierarchy that actually moves rankings.
8 min read
How client-side rendering breaks indexing, what two-wave crawling means in practice, and how to verify Google sees your content.
7 min read
Why valid JSON-LD still fails rich results, and how to use a schema markup validator to catch every blocking error.
6 min read
Redirect chains waste crawl budget, dilute link equity, and slow page load. Here's how to find them, collapse them, and prevent them from coming back.
7 min read
Expired, mismatched, or misconfigured SSL certificates leak link equity and trigger ranking drops. Here's how to catch and fix every cert failure.
8 min read
