PILLAR
Every Recon post in the Performance & Technical SEO pillar.
6 posts
A pragmatic image-optimization plan that ships actual LCP wins on real client sites: formats, dimensions, lazy-loading rules, and CDN tradeoffs.
7 min read
Where hreflang fails on multi-region sites, the three implementation patterns that work, and how to debug stubborn Search Console errors.
7 min read
What INP measures, why it replaced FID, the 200ms threshold every site needs to hit, and the four optimizations that consistently move it.
8 min read
Where TTFB latency comes from, how to measure it accurately, and the four fixes that resolve high TTFB on real production sites in priority order.
8 min read
Where slow LCP comes from, how to identify the offending element, and the five fixes that resolve LCP problems on real sites — in priority order.
7 min read
What causes CLS, how to find the offending element, and the four fixes that resolve 95% of layout-shift problems on real sites.
7 min read
