PILLAR
Every Recon post in the AI Search pillar.
9 posts
How Google Gemini and AI Mode select and cite sources, what content earns inclusion, and the practical steps agencies take to get clients cited.
8 min read
How to identify ChatGPT, Perplexity, and Gemini referrals in GA4, segment AI search traffic, and report it to clients accurately.
6 min read
Entity SEO is how Google understands who you are, not just what you say. Here's how to build Knowledge Graph presence that feeds AI Overviews.
8 min read
How Claude's web search retrieves and cites content, what makes a site citable, and what to tell clients who want to show up in Claude answers.
7 min read
Why voice search optimization is finally mature, what changed with on-device AI, and the four content patterns that actually win voice-assistant citations.
8 min read
How Bing Copilot ranks and cites differently from Google AI Overviews, why agencies should care in 2026, and the optimization deltas that actually matter.
7 min read
How Google AI Overviews evolved from 2024 to 2026 — citation patterns, traffic-loss data, and what agencies should tell clients about ranking strategy now.
8 min read
Perplexity uses different citation criteria than Google or ChatGPT. What gets cited, what doesn't, and the patterns that consistently produce citations.
6 min read
ChatGPT Search uses different signals than Google. What's confirmed, what's inferred from citation patterns, and what to optimize as a content producer.
6 min read
